Influencer marketing is a digital marketing approach in which brands partner with influencers, creators or online personalities to promote products, services or brand messages to a relevant audience. Its effectiveness comes from the relationship creators have built with their followers, which is often based on trust, consistency and perceived authenticity.
A differenza della pubblicità tradizionale, l'influencer marketing di solito sembra più personale e integrato nel consumo quotidiano di contenuti, rendendo i messaggi di marca più coinvolgenti e credibili. Può supportare un'ampia gamma di obiettivi, tra cui la notorietà del brand, il lancio di prodotti, la crescita del pubblico, il coinvolgimento, la generazione di lead e le vendite dirette.
Depending on the campaign, brands may work with macro, micro or nano influencers across platforms such as Instagram, TikTok, YouTube or other digital channels, choosing creators whose style, niche and audience closely match the brand’s positioning and goals.