Glossario dell'influencer marketing

Influencer discovery is the process of identifying, researching and evaluating influencers or creators who are the best fit for a brand, campaign or marketing objective. It goes far beyond simply choosing people with a large following. A proper influencer discovery...

Campaign management is the process of planning, organizing, executing and monitoring a marketing campaign from start to finish in order to achieve clearly defined objectives. In the context of influencer marketing, campaign management typically includes setting goals,...

Influencer marketing is a digital marketing approach in which brands partner with influencers, creators or online personalities to promote products, services or brand messages to a relevant audience. Its effectiveness comes from the relationship creators have built...

ROI (Return on Investment) is a key performance metric used to measure how effective and profitable a marketing activity is in relation to the money, time and resources invested in it. In influencer marketing, ROI helps brands assess whether a campaign generated...

UGC (User-Generated Content) refers to content created by users, customers, fans or independent creators rather than by the brand itself. This can include photos, videos, product reviews, testimonials, tutorials, unboxings, social media posts and other forms of...