{"id":1063,"date":"2026-04-07T11:02:28","date_gmt":"2026-04-07T09:02:28","guid":{"rendered":"https:\/\/utrending.com\/?post_type=glossary&#038;p=1063"},"modified":"2026-08-29T14:03:41","modified_gmt":"2026-08-29T12:03:41","slug":"influencer-marketing","status":"publish","type":"glossary","link":"https:\/\/utrending.com\/it\/glossary\/influencer-marketing\/","title":{"rendered":"Influencer Marketing"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Influencer marketing is a digital marketing approach in which brands partner with influencers, <a href=\"https:\/\/utrending.com\/it\/glossary\/content-creator\/\">creators<\/a> or online personalities to promote products, services or brand messages to a relevant audience. Its effectiveness comes from the relationship creators have built with their followers, which is often based on trust, consistency and perceived authenticity. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A differenza della pubblicit\u00e0 tradizionale, l'influencer marketing di solito sembra pi\u00f9 personale e integrato nel consumo quotidiano di contenuti, rendendo i messaggi di marca pi\u00f9 coinvolgenti e credibili. Pu\u00f2 supportare un'ampia gamma di obiettivi, tra cui la notoriet\u00e0 del brand, il lancio di prodotti, la crescita del pubblico, il coinvolgimento, la generazione di lead e le vendite dirette. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Depending on the campaign, brands may work with <a href=\"https:\/\/utrending.com\/it\/glossary\/macro-influencers\/\">macro<\/a>, <a href=\"https:\/\/utrending.com\/it\/glossary\/micro-influencer\/\">micro<\/a> or <a href=\"https:\/\/utrending.com\/it\/glossary\/nano-influencer\/\">nano<\/a> influencers across platforms such as Instagram, TikTok, YouTube or other digital channels, choosing creators whose style, niche and audience closely <a href=\"https:\/\/utrending.com\/it\/glossary\/brand-fit\/\">match the brand\u2019s positioning<\/a> and goals.<\/p>","protected":false},"featured_media":0,"template":"","categories":[25],"class_list":["post-1063","glossary","type-glossary","status-publish","hentry","category-glossary"],"acf":[],"_links":{"self":[{"href":"https:\/\/utrending.com\/it\/wp-json\/wp\/v2\/glossary\/1063","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/utrending.com\/it\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/utrending.com\/it\/wp-json\/wp\/v2\/types\/glossary"}],"wp:attachment":[{"href":"https:\/\/utrending.com\/it\/wp-json\/wp\/v2\/media?parent=1063"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/utrending.com\/it\/wp-json\/wp\/v2\/categories?post=1063"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}