{"id":1587,"date":"2026-08-29T11:52:50","date_gmt":"2026-08-29T09:52:50","guid":{"rendered":"https:\/\/utrending.com\/?post_type=glossary&#038;p=1587"},"modified":"2026-08-29T13:48:42","modified_gmt":"2026-08-29T11:48:42","slug":"nano-influencer","status":"publish","type":"glossary","link":"https:\/\/utrending.com\/it\/glossary\/nano-influencer\/","title":{"rendered":"Nano-Influencer"},"content":{"rendered":"<p class=\"wp-block-paragraph\">A nano-influencer typically has between 1,000 and 10,000 followers, although the exact range may vary between platforms and industries.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nano-influencers often build close relationships with their audience and focus on a specific interest, location or community.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Their content may feel more personal than that of larger creators, which can support <a href=\"https:\/\/utrending.com\/it\/glossary\/engagement-rate\/\">engagement<\/a> and trust.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They are commonly involved in local campaigns, <a href=\"https:\/\/utrending.com\/it\/glossary\/product-seeding\/\">product seeding<\/a> and niche activations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Brands should still <a href=\"https:\/\/utrending.com\/it\/glossary\/influencer-vetting\/\">evaluate audience quality<\/a> and relevance rather than assuming that a smaller following automatically produces better results.<\/p>","protected":false},"featured_media":0,"template":"","categories":[25],"class_list":["post-1587","glossary","type-glossary","status-publish","hentry","category-glossary"],"acf":[],"_links":{"self":[{"href":"https:\/\/utrending.com\/it\/wp-json\/wp\/v2\/glossary\/1587","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/utrending.com\/it\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/utrending.com\/it\/wp-json\/wp\/v2\/types\/glossary"}],"wp:attachment":[{"href":"https:\/\/utrending.com\/it\/wp-json\/wp\/v2\/media?parent=1587"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/utrending.com\/it\/wp-json\/wp\/v2\/categories?post=1587"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}