{"id":1588,"date":"2026-08-29T11:53:28","date_gmt":"2026-08-29T09:53:28","guid":{"rendered":"https:\/\/utrending.com\/?post_type=glossary&#038;p=1588"},"modified":"2026-08-29T13:46:16","modified_gmt":"2026-08-29T11:46:16","slug":"micro-influencer","status":"publish","type":"glossary","link":"https:\/\/utrending.com\/it\/glossary\/micro-influencer\/","title":{"rendered":"Micro-Influencer"},"content":{"rendered":"<p class=\"wp-block-paragraph\">A micro-influencer generally has between 10,000 and 100,000 followers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These creators usually operate within a recognisable niche such as beauty, travel, technology, fitness or food.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They can offer a useful balance between audience <a href=\"https:\/\/utrending.com\/it\/glossary\/reach\/\">reach<\/a>, content quality and community <a href=\"https:\/\/utrending.com\/it\/glossary\/engagement-rate\/\">engagement<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Micro-influencers are often suitable for brands that want targeted visibility without the cost of working with celebrities or <a href=\"https:\/\/utrending.com\/it\/glossary\/macro-influencers\/\">larger profiles<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Their effectiveness depends on audience relevance, content consistency and <a href=\"https:\/\/utrending.com\/it\/glossary\/brand-fit\/\">brand fit<\/a>, so follower count should be considered alongside engagement and audience demographics.<\/p>","protected":false},"featured_media":0,"template":"","categories":[25],"class_list":["post-1588","glossary","type-glossary","status-publish","hentry","category-glossary"],"acf":[],"_links":{"self":[{"href":"https:\/\/utrending.com\/it\/wp-json\/wp\/v2\/glossary\/1588","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/utrending.com\/it\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/utrending.com\/it\/wp-json\/wp\/v2\/types\/glossary"}],"wp:attachment":[{"href":"https:\/\/utrending.com\/it\/wp-json\/wp\/v2\/media?parent=1588"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/utrending.com\/it\/wp-json\/wp\/v2\/categories?post=1588"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}