{"id":1590,"date":"2026-08-29T11:55:07","date_gmt":"2026-08-29T09:55:07","guid":{"rendered":"https:\/\/utrending.com\/?post_type=glossary&#038;p=1590"},"modified":"2026-08-29T13:41:18","modified_gmt":"2026-08-29T11:41:18","slug":"engagement-rate","status":"publish","type":"glossary","link":"https:\/\/utrending.com\/it\/glossary\/engagement-rate\/","title":{"rendered":"Engagement Rate"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Engagement rate measures how actively users interact with a creator\u2019s content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Relevant interactions may include likes, comments, shares, saves, clicks or replies, depending on the platform and campaign objective.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is commonly calculated by dividing total engagements by follower count, <a href=\"https:\/\/utrending.com\/it\/glossary\/reach\/\">reach<\/a> or <a href=\"https:\/\/utrending.com\/it\/glossary\/impressions\/\">impressions<\/a>, but the formula should always be specified when comparing results.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A high engagement rate can indicate an active community, although it does not automatically translate into sales and positive <a href=\"https:\/\/utrending.com\/it\/glossary\/roi-return-on-investment\/\">ROI<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Brands should also evaluate the quality of comments, <a href=\"https:\/\/utrending.com\/it\/glossary\/influencer-vetting\/\">audience relevance<\/a> and consistency across multiple posts.<\/p>","protected":false},"featured_media":0,"template":"","categories":[25],"class_list":["post-1590","glossary","type-glossary","status-publish","hentry","category-glossary"],"acf":[],"_links":{"self":[{"href":"https:\/\/utrending.com\/it\/wp-json\/wp\/v2\/glossary\/1590","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/utrending.com\/it\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/utrending.com\/it\/wp-json\/wp\/v2\/types\/glossary"}],"wp:attachment":[{"href":"https:\/\/utrending.com\/it\/wp-json\/wp\/v2\/media?parent=1590"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/utrending.com\/it\/wp-json\/wp\/v2\/categories?post=1590"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}