{"id":1591,"date":"2026-08-29T11:55:47","date_gmt":"2026-08-29T09:55:47","guid":{"rendered":"https:\/\/utrending.com\/?post_type=glossary&#038;p=1591"},"modified":"2026-08-29T13:39:46","modified_gmt":"2026-08-29T11:39:46","slug":"reach","status":"publish","type":"glossary","link":"https:\/\/utrending.com\/it\/glossary\/reach\/","title":{"rendered":"Reach"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Unlike <a href=\"https:\/\/utrending.com\/it\/glossary\/impressions\/\">impressions<\/a>, reach is the number of unique users who see a post, video, advertisement or campaign during a specific period.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If the same person views the content several times, they are normally counted only once.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reach helps brands understand the actual size of the audience exposed to their message. It can be divided into organic reach, generated without advertising spend, and paid reach, generated through media promotion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While reach is valuable for awareness campaigns, it should be assessed alongside <a href=\"https:\/\/utrending.com\/it\/glossary\/engagement-rate\/\">engagement<\/a>, clicks, <a href=\"https:\/\/utrending.com\/it\/glossary\/roi-return-on-investment\/\">conversions<\/a> and audience quality.<\/p>","protected":false},"featured_media":0,"template":"","categories":[25],"class_list":["post-1591","glossary","type-glossary","status-publish","hentry","category-glossary"],"acf":[],"_links":{"self":[{"href":"https:\/\/utrending.com\/it\/wp-json\/wp\/v2\/glossary\/1591","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/utrending.com\/it\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/utrending.com\/it\/wp-json\/wp\/v2\/types\/glossary"}],"wp:attachment":[{"href":"https:\/\/utrending.com\/it\/wp-json\/wp\/v2\/media?parent=1591"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/utrending.com\/it\/wp-json\/wp\/v2\/categories?post=1591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}