{"id":1592,"date":"2026-08-29T11:56:37","date_gmt":"2026-08-29T09:56:37","guid":{"rendered":"https:\/\/utrending.com\/?post_type=glossary&#038;p=1592"},"modified":"2026-08-29T12:15:53","modified_gmt":"2026-08-29T10:15:53","slug":"impressions","status":"publish","type":"glossary","link":"https:\/\/utrending.com\/it\/glossary\/impressions\/","title":{"rendered":"Impressions"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Impressions represent the total number of times a piece of content is displayed, including repeated views from the same user.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, one person who sees a post three times may generate one unit of <a href=\"https:\/\/utrending.com\/it\/glossary\/reach\/\">reach<\/a> but three impressions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Comparing impressions with reach can help brands understand how frequently the audience encountered the <a href=\"https:\/\/utrending.com\/it\/glossary\/campaign-management\/\">campaign<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A high number of impressions may improve message recall, but excessive frequency can also lead to content fatigue.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Impressions indicate content exposure rather than attention, engagement or <a href=\"https:\/\/utrending.com\/it\/glossary\/roi-return-on-investment\/\">commercial results<\/a>.<\/p>","protected":false},"featured_media":0,"template":"","categories":[25],"class_list":["post-1592","glossary","type-glossary","status-publish","hentry","category-glossary"],"acf":[],"_links":{"self":[{"href":"https:\/\/utrending.com\/it\/wp-json\/wp\/v2\/glossary\/1592","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/utrending.com\/it\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/utrending.com\/it\/wp-json\/wp\/v2\/types\/glossary"}],"wp:attachment":[{"href":"https:\/\/utrending.com\/it\/wp-json\/wp\/v2\/media?parent=1592"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/utrending.com\/it\/wp-json\/wp\/v2\/categories?post=1592"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}