{"id":1596,"date":"2026-08-29T11:59:25","date_gmt":"2026-08-29T09:59:25","guid":{"rendered":"https:\/\/utrending.com\/?post_type=glossary&#038;p=1596"},"modified":"2026-08-29T12:06:37","modified_gmt":"2026-08-29T10:06:37","slug":"product-seeding","status":"publish","type":"glossary","link":"https:\/\/utrending.com\/it\/glossary\/product-seeding\/","title":{"rendered":"Product Seeding"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Product seeding is the practice of sending free products to <a href=\"https:\/\/utrending.com\/it\/influencers\/\">selected creators<\/a> so they can experience the brand and potentially share <a href=\"https:\/\/utrending.com\/it\/glossary\/ugc-user-generated-content\/\">content<\/a> about it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is commonly used to generate awareness, collect feedback and begin relationships with relevant creators.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Unless content is formally agreed in advance, receiving a product does not necessarily require the creator to publish anything.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Brands should distinguish between unconditional gifting and <a href=\"https:\/\/utrending.com\/it\/glossary\/campaign-management\/\">campaigns with guaranteed deliverables<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Clear communication about expectations, deadlines and disclosure requirements helps avoid misunderstandings and protects the relationship.<\/p>","protected":false},"featured_media":0,"template":"","categories":[25],"class_list":["post-1596","glossary","type-glossary","status-publish","hentry","category-glossary"],"acf":[],"_links":{"self":[{"href":"https:\/\/utrending.com\/it\/wp-json\/wp\/v2\/glossary\/1596","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/utrending.com\/it\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/utrending.com\/it\/wp-json\/wp\/v2\/types\/glossary"}],"wp:attachment":[{"href":"https:\/\/utrending.com\/it\/wp-json\/wp\/v2\/media?parent=1596"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/utrending.com\/it\/wp-json\/wp\/v2\/categories?post=1596"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}