Cookie Policy

This Cookie Policy explains what cookies are, how uTrending (“we”, “us”, “our”) uses cookies and similar technologies on utrending.com (the “Website”) and how you can manage your preferences.

This Cookie Policy should be read together with our Privacy Policy.

1. What are cookies?

Cookies are small text files that are stored on your device (computer, tablet, smartphone) when you visit a website. Cookies help websites function properly, improve user experience, provide analytics information and enable certain features.

Cookies can be:

session cookies, which are deleted when you close your browser;
persistent cookies, which remain stored on your device for a defined period or until deleted.

2. Types of cookies we use

uTrending uses the following categories of cookies:

Technical cookies (strictly necessary)

These cookies are essential for the proper functioning of the Website and cannot be disabled. They enable core functionalities such as security, network management, accessibility and preference storage. These cookies do not require your consent.

Legal basis: legitimate interest (Art. 6(1)(f) GDPR).

Statistics cookies

These cookies help us understand how visitors interact with the Website by collecting information in an aggregated and anonymized form (e.g. pages visited, traffic sources, time spent on pages). Statistics cookies are used only with your consent.

Legal basis: consent (Art. 6(1)(a) GDPR).

Marketing cookies

These cookies are used to track visitors across websites or platforms in order to display relevant advertisements and to measure the effectiveness of marketing campaigns. Marketing cookies are used only with your consent.

Legal basis: consent (Art. 6(1)(a) GDPR).

3. Third-party cookies

Some cookies on our Website may be set by third-party providers that support us in delivering statistics or marketing services (e.g. analytics or advertising platforms).

These third parties may process your Personal Data in accordance with their own privacy and cookie policies. We encourage you to review their policies for further information.

When you first visit our Website, you are presented with a cookie banner that allows you to:

accept all cookies;
reject statistics and marketing cookies;
customize your cookie preferences.

Technical cookies are always active and cannot be disabled. You can change or withdraw your consent at any time via the cookie settings available on the Website.

5. How to control cookies via your browser

You can also control or delete cookies through your browser settings. Most browsers allow you to:

view which cookies are stored;
delete cookies;
block all or certain types of cookies.

Please note that disabling technical cookies may affect the functionality of the Website.

We may update this Cookie Policy from time to time to reflect changes in technology, applicable law or our practices.
When we do, we will publish the updated version on this page and update the effective date.

7. Contact

If you have any questions about this Cookie Policy or our use of cookies, you can contact us at zikenlabs@gmail.com

8. Effective date

January 4, 2026